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Is SharePoint branding important?
(2/10/2009) |
It sounds like a silly question but look at the answer from developers’ perspective.
“Branding!? Is branding giving you any functionality? So why shall I waste my time on branding?”
A trainer will possibly say:
“Branding and UI customization makes the product look different from the original look different and makes the learning costly”
Here is my challenge: “Is SharePoint a product?” I can say MOSS is a product but most of the developers look at WSS just as a platform. When a developer builds a product on SharePoint platform, then it is not SharePoint. Now branding gives context to data and makes turns it into information. The branding that brings the user to the right context is critical to deliver the information in the right way and result in right reaction from information workers. In better word just because we are not graphic desighers doesn’t mean that we can take their work for granted!!!!
Cheers
Alireza
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